How Carmot Marketing can help you?

Often companies can’t find or can’t afford experts with the strategic marketing experience needed to grow their business. By bringing over 15 years experience and a track record of continuous success to your company we can help identify and evaluate opportunities for increased profitability and business growth.

Under optimal conditions developing in-depth marketing plans, building financial budgets and projecting revenue is challenging. But in today’s environment of continuous channel innovation, layered customer communications and economic uncertainty, the complexity can make accurate, effective planning seem impossible.

While no one can accurately say they’ve experienced the turmoil we’re facing today, the basics of forecasting, budgeting and planning remain unchanged. We’ve been planning marketing campaigns and developing budgets for over 15 years. We can help you develop marketing plans that will give you the solid foundation that your company needs to weather the uncertainty and challenges that all marketers are facing today.

Typically there is too much to do, too little time to do it, and never enough time to think about what to do next. As an outside expert with 15 years of experience we can bring a unique perspective to your marketing efforts to help you identify opportunities to enhance customer, database and overall marketing strategies.

If you need help executing campaigns we can help to implement your programs on a temporary or long-term basis. If you feel that your current execution is not fully realizing the results and profitability your company is capable of, let us help.

Marketing efforts are most often measured at the campaign level. This makes sense. It’s typically where the investment and measurement happens. But to truly optimize your marketing it’s necessary to also evaluate marketing investment on the customer level. After all, it’s not the campaigns that drive revenue and profitability - it’s the customers.

We can help evaluate your marketing efforts by customer grouping and thereby, identify opportunities to reallocate and optimize your marketing investment. Once you identify those core customer segments and behaviors, we can help you develop focused marketing strategies that can turbo-charge your growth and profitability.

Marketing strategy is an ongoing, evolving process. It involves determining what works and doesn’t work, identifying changes in customer trends and products and evaluating new ways of contacting your customer. Regardless of where you are in your marketing evolution, we can help you develop the strategies necessary to take your marketing programs to the next level.

Customer communication strategies are only as good as the tools available to deliver them. And development can require significant investment. We can help you identify your short-term and long-term needs and develop a roadmap to get you where you need to be – making what you have today pay for what you need tomorrow.